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Penser believes Björn Borg will present good growth in the Q3 report

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Penser Access by Carnegie writes in an assignment analysis that it anticipates the brand company Bjorn Borg’s third-quarter report to show a good overall growth.
Penser makes the observation that the significant integration of the footwear business started well before the end of the second quarter.
During the second quarter of 2024, the integration of footwear caused some margin pressure, and we continue to anticipate that the integration will have a negative impact on margins throughout the entire academic year. Following this, and taking into consideration the fact that Bjorn Borg has established stronger pricing power in other segments during the years 2023 and 2024, we believe that Bjorn Borg is in a good position to expand its margins in the year 2025, as stated in the analysis.
The share is currently trading at a price of 56.23 Swedish Krona.



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