Manchester City recently shattered records with a monumental £1 billion, 10-year kit deal with Puma, setting a new benchmark in football sponsorships. This groundbreaking agreement highlights the escalating commercial power of Premier League clubs. Here’s how the top five kit supplier deals stack up after City’s landmark contract:
1. Manchester City – Puma
£100 million per year | 10 years | Total: £1 billion
The biggest kit deal ever in English football, reinforcing City’s global stature and continuing their fruitful partnership with Puma.
2. Arsenal – Adidas
£75 million per year | 12 years | Total: £900 million
A long-term deal that reflects Arsenal’s widespread fanbase and commercial appeal worldwide.
3. Manchester United – Adidas
£75 million per year | 10 years | Total: £750 million
One of the most lucrative and iconic kit partnerships, supporting United’s expansive global brand.
4. Liverpool – Adidas
£65–70 million per year | Multi-year deal | Approx. £325–350 million total
Liverpool’s recent renewal includes performance-based bonuses, boosting potential earnings.
5. Tottenham Hotspur – Nike
£30 million per year | 15 years | Total: £450 million
A lengthy partnership with Nike, featuring performance incentives and strong commercial growth.
These deals underline the Premier League’s commercial strength, with kit supplier partnerships contributing hundreds of millions annually and playing a key role in club revenues and global reach.
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